Dove partnered with actress/ philanthropist Minka Kelly to launch the Cocoa Farmers Market. This immersive brand act introduced new visitors to Dove's chocolate-making process across 3 market stand experiences- each with it's own rich takeaway. In the middle of Santa Monica place, we created a fresh and chic space to attract visitors. White backdrops and light wood accents helped Dove products, flowers and fruit props stand out. A flower wall made out of Dove Chocolate wrappers created an instagram worthy photo-op. From gourmet cocoa purchases to West African flower bouquets, 100% of proceeds directly supported the development of small female-driven enterprises using CARE®’s Village Savings and Loan Associations (VSLA) methodology.